[E-Commerce] 2.Introduction to E-Commerce-Online Course-CATECP

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[E-Commerce] 2.Introduction to E-Commerce

Lesson Code: TCEN2025H034

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Academic Hours

2.70hours

Publish Date

Dec 2025

Lecturer

1. Lecturer HUANG WantingSichuan Vocational College of Information Technology

General Introduction

This course is a foundational subject for majors such as E-Commerce and related fields, aiming to systematically explain the basic concepts, operation models, supporting technologies and core processes of e-commerce.

It develops students’ initial ability to analyze and solve practical problems using e-commerce basic knowledge, while laying a solid foundation for subsequent professional learning and future work related to e-commerce.

This Course is for

1. Enabling students to systematically grasp the basic concepts of e-commerce, core supporting technologies, online marketing, and the framework of laws and regulations.
2. Cultivating students’ abilities to analyze typical e-commerce cases, evaluate platform business models, and use basic tools to solve practical problems.
3. Guiding students to recognize the trend of digital transformation, develop business thinking characterized by compliant operation, customer-centricity, and data-driven decision-making, and enhance their professional adaptability in the digital economy environment.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Banks

Recognized By

Benefits of Learning

1. Mastering the basic concepts, core technologies, mainstream operation models, and strategic application frameworks of e-commerce systematically, while understanding relevant laws, regulations, and industry standards.
2. Being able to apply data analysis tools to optimize processes and solve practical problems in platform operation, supply chain collaboration, or online marketing.
3. Abiding by the principle of integrity and strictly safeguarding business secrets and customer privacy.
4. Possessing critical thinking and cross-boundary integration capabilities to drive the optimization of business processes or the reconstruction of business models through innovation.

Courses Videos

1.1 E-commerce Overview.mp4play 1.2 B2B&B2C E-commerce model.mp4play 1.3 E-commerce Basic Mode--C2C E-commerce.mp4play 2.1 Mobile E-commerce-Overview and WeChat Marketing.mp4play 2.2 Cross-border E-commerce-Overview and pattern classification.mp4play 2.3 Cross-border e-commerce-logistics and payment, a typical operation platform.mp4play 3.1 E-commerce payments-Concept and electronic currency.mp4play 3.2 E-commerce Payment-Common payment methods.mp4play 3.3 E-commerce logistics-The relationship between e-commerce and logistics.mp4play 3.4 E-commerce logistics-e-commerce, logistics model and the future development model.mp4play 4.1 E-Commerce Law-Legal Knowledge.mp4play 4.2 E-commerce Law-Crime Issues.mp4play 5.1 E-Commerce Security and Prevention-An Overview.mp4play 5.2 E-commerce Security and Prevention-Browser Security Settings and Technical Prevention.mp4play

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