[E-Commerce] 3.E-commerce Live Broadcast-Online Course-CATECP

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[E-Commerce] 3.E-commerce Live Broadcast

Lesson Code: TCEN2025H034

Clicks：

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Academic Hours

2.30hours

Publish Date

Dec 2025

Lecturer

1. Lecturer YANG ZixiSichuan Vocational College of Information Technology

General Introduction

This course is a foundational subject for majors such as E-Commerce and related fields, focusing on the core principles and practical skills of E-commerce Live Broadcast. Grounded in digital marketing frameworks, the course covers live stream product selection and planning,

audience engagement strategies, traffic generation techniques, and live stream data analytics. It aims to develop students’ abilities to plan, execute, and optimize live stream operations while laying a solid theoretical and practical foundation for careers in e-commerce and digital marketing.

This Course is for

1. Acquainting trainees with the basic concepts of live-stream e-commerce and various live-stream e-commerce platforms.
2. Equipping trainees with various operational capabilities for live-stream e-commerce, including business capabilities such as live team building, live broadcast scripts, live broadcast room design, live product selection and planning, live traffic attraction and interaction, and live data analysis.
3. Guiding trainees to strictly abide by the rules of live-stream e-commerce platforms.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Banks

Recognized By

Benefits of Learning

1. Familiarizing oneself with laws, regulations and professional ethics related to live-stream e-commerce to ensure compliant live content and honest business operations.
2. Being able to independently conduct live-stream planning, including product selection, script writing, process design and marketing strategy formulation.
3. Mastering language expression, interaction skills and emergency handling capabilities during live streams to effectively improve audience participation and sales conversion.
4. Applying data analysis tools to evaluate live-stream effects and optimizing live-stream strategies and operation plans based on feedback.

Courses Videos

1.1 Get to know e-commerce live broadcast.mp4play 1.2 Mainstream platform of e-commerce live broadcast.mp4play 2.1 Principles of live-broadcast product selection.mp4play 2.2 Product selection strategy and practice.mp4play 3.1 Basic steps of live broadcasting.mp4play 3.2 Decoration and layout of live broadcast room.mp4play 4.1 Taobao Overview.mp4play 4.2 Taobao Live Permissions.mp4play 5.1 Overview of agricultural products live.mp4play 5.2 Agricultural products live strategy.mp4play 5.3 Agricultural products live broadcast case analysis.mp4play 6.1 Live broadcast overview of food products.mp4play 6.2 Food product live broadcast strategy.mp4play

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