1. Being able to thoroughly understand the concept of advertising photography, the operational characteristics and classifications of commercial photography, the structure and working principles of electronic flash systems, and the functions of different types of flash equipment, thereby strengthening professional competence in advertising photography and overall technical literacy.
2. Capable of mastering lighting effects and modeling characteristics in studio lighting for advertising photography, understanding illumination principles and properties, and applying product-specific shooting techniques.
3. Being able to comprehend the factors influencing lighting setups as well as the fundamental rules and principles of lighting design.
4. Being able to form a solid understanding of commercial advertising photography, developing the qualities and abilities required for professional photographic practice, and demonstrating innovation awareness, professional ethics, resilience, and a rigorous spirit of refinement, supported by sound psychological qualities and positive personal attributes.