[Cross-border E-commerce] 1.E-Commerce Livestreaming-Online Course-CATECP

[Cross-border E-commerce] 1.E-Commerce Livestreaming

Lesson Code: TCEN2026H042

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Academic Hours

3.90hours

Publish Date

Jan 2026

Lecturer

1. Lecturer YUAN HuiYingGuangxi International Business Vocational College

2. Lecturer LU DongliangGuangxi International Business Vocational College

3. Lecturer FANG NengGuangxi International Business Vocational College

4. Lecturer LIAO YuanGuangxi International Business Vocational College

5. Lecturer SUN AoGuangxi International Business Vocational College

6. Lecturer HUANG HuidiGuangxi International Business Vocational College

7. Lecturer SU YanGuangxi International Business Vocational College

8. Lecturer ZHU ZhendongGuangxi International Business Vocational College

General Introduction

This course aims to equip students with essential professional skills in live-streaming e-commerce, including live-streaming campaign planning, live-streaming team formation and role allocation, live-streaming studio setup, product selection and planning, traffic acquisition and audience interaction, and post-stream data analysis and review.

Through systematic instruction and in-depth interpretation of all key stages of live-streaming e-commerce, covering various platforms and industries, this course helps students comprehensively enhance their live-streaming e-commerce operation capabilities and effectively address the major challenges and pain points encountered in practical live-streaming operations.

This Course is for

1. Planning and Preparation Skills: Enabling trainees to conduct product selection planning based on target audiences and streamer profiles, organize a live-streaming team, and complete live room setup and script writing.
2. Operation and Execution Skills: Guiding trainees to proficiently use live-streaming equipment and software to deliver product presentations, create engaging atmospheres, interact with audiences, and carry out traffic attraction and pre-event promotion.
3. Data Analysis and Optimization Skills: Equipping trainees to monitor and interpret key live-streaming data, identify issues through post-event review, and optimize live-streaming performance.
4. Cross-border Live-streaming Skills: Enabling trainees to independently or collaboratively conduct an e-commerce live-streaming session on cross-border platforms.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Banks

Recognized By

Benefits of Learning

1. Being able to conduct precise audience positioning and streamer persona definition, and independently complete product selection planning, team formation, scene setup, and full-script development to establish a solid foundation for live-streaming activities.
2. Being capable of operating live-streaming hardware and software proficiently to ensure high-quality and stable live-streaming processes, while effectively managing product presentation, pacing control, real-time interaction, and diversified marketing strategies for traffic attraction and pre-stream promotion.
3. Being able to monitor and interpret key performance data scientifically, diagnose operational issues based on data review, and continuously optimize live-streaming strategies and execution details.
4. Being able to conduct cross-border e-commerce live-streaming activities independently or collaboratively on major international platforms, meeting the basic requirements of international market operations.

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