[Cross-border E-commerce] 4.New Media Marketing-Online Course-CATECP

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[Cross-border E-commerce] 4.New Media Marketing

Lesson Code: TCEN2026H042

Clicks：

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Academic Hours

6.20hours

Publish Date

Jan 2026

Lecturer

1. Lecturer SU YanGuangxi International Business Vocational College

2. Lecturer TAN XiaoyanGuangxi International Business Vocational College

3. Lecturer YUAN HuiyingGuangxi International Business Vocational College

4. Lecturer LIAO YuanGuangxi International Business Vocational College

5. Lecturer LU DongliangGuangxi International Business Vocational College

6. Lecturer DENG FeiGuangxi International Business Vocational College

7. Lecturer LIU LihuanGuangxi International Business Vocational College

8. Lecturer WANG LiaoshaGuangxi International Business Vocational College

General Introduction

This course is designed in alignment with the talent development objectives of finance, economics, and business-related majors, as well as the typical job requirements of enterprise new media marketing positions. From the perspective of new media marketing, the course provides a systematic and comprehensive introduction to current development trends in new media marketing, along with marketing strategies and methods for major platforms. Through this course, students continuously enhance their professional skills and

overall competitiveness in new media operations. They will develop competencies in Weibo marketing, official account marketing, self-media marketing, community marketing, short-video marketing, and live-streaming marketing, master skills in new media image processing, copywriting, and video production, and acquire new media marketing data analysis capabilities, thereby meeting the demand for high-level, highly skilled, and high-quality professionals in new media marketing roles.

This Course is for

1. Helping trainees understand the characteristics and usage methods of major new media platforms.
2. Enabling trainees to recognize the features and approaches of new media marketing.
3. Guiding trainees to grasp core operational thinking patterns commonly applied in new media operations.
4. Equipping trainees to master operational workflows and strategic practices in new media management.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Banks

Recognized By

Benefits of Learning

1. Understanding the fundamental concepts and principles of new media marketing, and analyzing and evaluating the effectiveness of different marketing strategies.
2. Becoming familiar with various new media platforms and tools, and recognizing their distinctive features and advantages.
3. Mastering operational and promotional techniques in new media management, and being able to formulate and implement effective marketing plans.
4. Being capable of evaluating and improving marketing performance through data analysis and market research, to support informed decision-making.
5. Being capable of demonstrating creativity and innovation capability, and designing and implementing engaging content and marketing activities.

Courses Videos

1.1 Introduction to New Media.mp4play 1.2 Introduction to New Media Marketing.mp4play 2.1 Introduction to Soft Text Marketing.mp4play 2.2 Writing of Soft Text.mp4play 3.1 New Media Information Collection.mp4play 3.2 New Media Text Formatting.mp4play 3.3 New Media Image Processing.mp4play 3.4 New Media Video Editing.mp4play 4.1 Introduction to Weibo.mp4play 4.2 Basic Methods of Weibo Marketing-The Positioning of Weibo.mp4play 4.3 Basic Methods of Weibo Marketing-Weibo Content Construction.mp4play 4.4 Basic Methods of Weibo Marketing-Weibo Event Planning.mp4play 4.5 Weibo Application.mp4play 4.6 Weibo Content Editing, Beautification, and Skills.mp4play 5.1 Introduction to Official Account.mp4play 5.2 Official Account Marketing Model.mp4play 5.3 Official Account Registration and Settings.mp4play 5.4 Official Account Article Writing and Formatting.mp4play 5.5 Graphic and Text Editing and Publishing.mp4play 5.6 Official Account Operation.mp4play 5.7 Classic Case Analysis of Official Account.mp4play 6.1 Introduction to We Media.mp4play 6.2 Introduction to Different We Media Platforms.mp4play 6.3 We Media Marketing Techniques-Toutiao.mp4play 6.4 We Media Marketing Techniques-Xiaohongshu.mp4play 6.5 We Media Marketing Techniques-Zhihu.mp4play 7.1 Introduction to Communities and Community Marketing.mp4play 7.2 Community Marketing Starting from Community Establishment.mp4play 7.3 Maintenance of Community Activity.mp4play 7.4 Organization of Community Offline Activities.mp4play 7.5 Building of Community Operation Team.mp4play 7.6 Community Commercial Monetization.mp4play 8.1 Short Video Marketing Basics.mp4play 8.2 Short Video Content Planning.mp4play 8.3 Short Video Shooting Methods.mp4play 8.4 Short Video Editing Techniques.mp4play 8.5 Short Video Promotion and Monetization.mp4play 9.1 Introduction to Live Streaming Marketing.mp4play 9.2 Live Streaming Marketing Planning.mp4play 9.3 Live Streaming Traffic Attracting Promotion.mp4play 9.4 Live Streaming Activity Implementation.mp4play 9.5 Live Streaming Marketing Effect Analysis.mp4play

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