[Cross-border E-commerce] 5.AIGC E-commerce Copywriting
#ICT# #IOT#

Lesson Code: TCEN2026H042

Clicks:
Academic Hours
5.00hours
Publish Date
Jan 2026

Lecturer

1. Lecturer SUN AoGuangxi International Business Vocational College

2. Lecturer HUANG HuidiGuangxi International Business Vocational College

3. Lecturer JIAO LiyangGuangxi International Business Vocational College

4. Lecturer HUANG LinGuangxi International Business Vocational College

5. Lecturer YUAN HuiyingGuangxi International Business Vocational College

6. Lecturer FANG NengGuangxi International Business Vocational College

7. Lecturer LIAO YuanGuangxi International Business Vocational College

General Introduction
This course plays a vital supporting role in cultivating the core skills and professional qualities required for AI-enabled e-commerce copywriting and content creation. Designed for domestic higher vocational students and cross-border e-commerce practitioners in the ASEAN region, the course leverages AI tools (AIGC) to empower multi-platform e-commerce copywriting, with a focus on featured products from Guangxi, while addressing both domestic employment needs and ASEAN cross-cultural market adaptation.
Through practice-oriented instruction, learners enhance their ability to apply AI tools in real-world e-commerce scenarios, strengthen their competence in creating market-adaptive content for diverse platforms, and develop sound professional capabilities for employment, entrepreneurship, and cross-border promotion, thereby supporting the global promotion of regional products and fostering cultural exchange and mutual understanding.

This Course is for
1. Helping trainees master multi-platform copywriting logic, AIGC-assisted copywriting methods, and key requirements for domestic and international compliance as well as cross-cultural writing adaptation.
2. Enabling trainees to apply AI tools to produce market-adaptive copywriting for both domestic and ASEAN markets, with the ability to optimize and iterate copy content in compliance with relevant regulations.
3. Cultivating trainees’ awareness of ethical writing practices, cross-cultural communication literacy, and a strong sense of industry service responsibility, thereby meeting the needs of employment, entrepreneurship, and cross-border promotion.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Banks

Recognized By

Benefits of Learning

1. Mastering the application of AI tools for multi-platform copywriting and optimization, excelling in content adaptation techniques for both domestic and ASEAN markets, and developing the ability to conduct compliance review and iterative performance improvement of copywriting.
2. Understanding cross-cultural consumer cultures and policy differences between domestic and international markets, achieving effective cross-cultural integration in copywriting, avoiding cultural conflicts, and accurately addressing the needs of diverse target markets.
3. Being capable of upholding integrity in writing, demonstrating a rigorous attitude, innovative thinking, and rapid learning ability, while adapting to industry changes and collaborating effectively in teams.
4. Being familiar with the value of Guangxi’s featured products, leveraging copywriting to empower product promotion and cross-border circulation, and contributing to industrial development and cultural exchange.

Courses Videos
1.1 Plan the content of the copy based on market analysis.mp4play1.2 Analyze consumers.mp4play1.3 Analyze the product.mp4play1.4 Extracting product selling points.mp4play1.5 Writing of product titles.mp4play1.6 Writing skills for main image captions.mp4play1.7 Product details page Copywriting.mp4play1.8 Copywriting Techniques for product detail pages.mp4play2.1 Case study on marketing campaign copywriting.mp4play2.2 Extract a sentence from the Poster copy.mp4play2.3 Live Broadcast Preiview and Outline Copywriting.mp4play2.4 Writing a full live-steaming script.mp4play2.5 Script Writing for Single Product Live Streaming.mp4play2.6 Outline Writing for Short Video Shooting.mp4play2.7 Storyboard Wringting.mp4play3.1 Method for refining brand slogans.mp4play3.2 Brand Story Writing.mp4play3.3 Brand Crisis Public Relations Copywriting.mp4play4.1 WeChat Moments Copywriting.mp4play4.2 WeChat official account copy——Write a good title to attract attention (Part 1).mp4play4.2 WeChat official account copy——Write a good title to attract attention (Part 2)..mp4play4.3 WeChat official account copy—Conceptual structure copy.mp4play4.4 WeChat Public Platform:Designing Copy Layout with Visual Impact.mp4play4.5 Writing Short Weibo Copywriting.mp4play4.6 Community Sharing Writing.mp4play4.7 “Grass Planting”Soft article Writing.mp4play4.8 Q&A-style soft article writing.mp4play5.1 Basic Methods of AI Writing.mp4play5.2 Implementation of AI copywriting optimization.mp4play5.3 Text-to-Image.mp4play5.4 Text-to-Video.mp4play

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