[Intelligent Logistics Technology] 1.E-Commerce Fundamentals and Applications
#ICT# #IOT#

Lesson Code: TCEN2026H047

Clicks:
Academic Hours
3.80hours
Publish Date
Apr 2026

Lecturer

1. Lecturer GONG FangHunan Modern Logistics College

2. Lecturer KUANG JianlingHunan Modern Logistics College

3. Lecturer LI LiHunan Modern Logistics College

4. Lecturer YAO JiguoHunan Modern Logistics College

5. Lecturer SUN XiaoqingHunan Modern Logistics College

General Introduction
This course focuses on developing practical competencies across the entire e-commerce value chain. Through six structured modules, it covers core areas including e-commerce fundamentals, marketing,
logistics, and platform applications. The course is designed to enable trainees to master the fundamental logic of e-commerce operations as well as essential practical skills for real-world implementation.

This Course is for
1. Helping trainees understand the fundamental concepts and industry ecosystem of e-commerce.
2. Enabling trainees to master the basic methods of e-commerce marketing and logistics operations.
3. Developing trainees’ ability to complete practical e-commerce tasks and to plan their professional development pathways.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Banks

Recognized By

Benefits of Learning

1. Being able to comply with platform operation standards and complete store registration, product configuration, and the setup of basic information.
2. Capable of applying fundamental e-commerce marketing logic and utilizing basic tools to design promotional plans and conduct entry-level traffic operations.
3. Being able to understand e-commerce logistics models and processes, and to perform order processing and coordination with logistics operations.
4. Capable of identifying common issues in e-commerce operations and handling them in accordance with established procedures.
5. Capable of knowing the operational rules of e-commerce platforms and the logistics ecosystem, and demonstrating awareness of compliant operations and coordinated service delivery.
6. Being able to meet the competency requirements of e-commerce logistics roles and complete basic operational tasks and process simulations in typical scenarios.

Courses Videos
0 Course Introduction.mp4play1.1 Overview Exploring E-Commerce.mp4play1.2 Knowledge Point 1:Analyzing the Concept of E-Commerce.mp4play1.3 Knowledge Point 2:Tracing the Development of E-Commerce.mp4play1.4 Knowledge Point 3:Sorting Out E-Commerce Transaction Applications.mp4play1.5 Knowledge Point 4:Insight into the Core Trends of the E-Commerce Industry.mp4play2.1 Overview:Planning E-Commerce Marketing.mp4play2.2 Knowledge Point 1:Interpreting Internet Thinking.mp4play2.3 Knowledge Point 2:Analyzing Cases of Content Marketing and Event Marketing.mp4play2.4 Knowledge Point 3:Creating E-Commerce Visual Content.mp4play2.5 Knowledge Point 4:Creating Product Copywriting.mp4play2.6 Knowledge Point 5:Promoting Social Platforms.mp4play3.1 Overview:Optimizing E-Commerce Logistics.mp4play3.2 Knowledge Point 1:Analyzing the Relationship Between E-Commerce and Logistics.mp4play3.3 Knowledge Point 2:Analyzing the Development Characteristics of SF Express and Cainiao Logistics.mp4play3.4 Knowledge Point 3:Introducing the Core Advantages of JD Self-operated Logistics.mp4play3.5 Knowledge Point 4:Sorting Out the Core Segments of Logistics Information Technology.mp4play4.1 Overview:Practicing E-Commerce Applications.mp4play4.2 Knowledge Point 1:Building Information Release Websites.mp4play4.3 Knowledge Point 2:Tools for Designing Brand Visuals.mp4play4.4 Knowledge Point 3:Mastering the AIDMA Model.mp4play4.5 Knowledge Point 4:Sorting Out the Taobao Personal Store Opening Process.mp4play5.1 Overview:Insighting into the E-Commerce Ecosystem.mp4play5.2 Knowledge Point 1:Deconstructing B2B Model and Social Fission.mp4play5.3 Knowledge Point 2:Insight into the Core Applications of Big Data.mp4play5.4 Knowledge Point 3:Integrating AI Technology with Supply Chain Systems.mp4play5.5 Knowledge Point 4:Analyzing Taobao Live Streaming and TikTok Full-Managed Model.mp4play6.1 Overview:Planning E-Commerce Careers.mp4play6.2 Knowledge Point 1:Researching E-Commerce Positions.mp4play6.3 Knowledge Point 2:Cultivating Core Skills.mp4play6.4 Knowledge Point 3:Formulating Career Paths.mp4play6.5 Knowledge Point 4:Practicing Operational Processes.mp4play

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