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Associate Professor Dr. Randall M. Shannon
Professor Code:MADR2025K025
Biography
Associate Professor Dr. Randall M. Shannon
Elected:2025.05
Nationality:Thailand
Dr. Randall M. Shannon is an associate professor at Mahidol University’s College of Management. He holds a Ph.D. in marketing from Thammasat University and an MBA from City University. His research interest is in consumer behavior related issues, including private label brands, shopping behavior, sustainability, sustainable consumption, the life course approach and so on. Shannon has extensive experience teaching at various Thai universities, supervising graduate students, and designing marketing curricula. He co-founded Vantage Company Limited, a market research and consulting firm, and served as a senior brand consultant for Temporal Brand Consulting. Actively engaged in academic and corporate training, he has authored textbooks, book chapters, and journal articles, and secured research grants on topics like social sustainability and cross-cultural teaching styles.
Recognized by
Education Background
Thammasat University, Ph.D. in Marketing
City University, MBA in Technology/Engineering Management
University of Kansas B.A. in Linguistics
Research Field
He mainly focuses on retailing and cross-cultural consumer behavior as applied to grocery shopping and private label brands between the US and Thailand.
Publication/Patent/Project
1. Iacobucci, D., Shannon, R. & Grigoriou, N. (2015). Marketing Management in Asia. Cengage.
2. Shannon, R. (2017). Retailing. In Grossman, N., Kulthanan, B., Crosbie-Jones, M. & N. Wegner (Eds). Thailand’s Sustainable Business Guide (pp. 264-279). Editions Didier Millet, Singapore.
3. Hua, N., Shannon, R., Haider, M. and George P. Moschis. “Factors Influencing Purchase Intention of Food Surplus Through a Food Sharing Platform.” Sustainability, Vol 15 (17), 2023.
4. Haider, M., Shannon, R., George P. Moschis and Erkko Autio. “How Has the COVID-19 Crisis Transformed Entrepreneurs into Sustainable Leaders?” Sustainability, Vol 15 (6), 2023.
5. Haider, M., Shannon, R. and Moschis, G. P. “Sustainable Consumption Research and the Role of Marketing: A Review of the Literature (1976-2021),” Sustainability, (7), March 2022, 1-36.
6. Digital Leadership for Sustainable Community-Based Tourism (CBT), presented at PICMET in August, 2022.
Experience
System analyst of technology group in Boeing Computer Services.
Assisted VP of research and development of special projects in Professional Computer Company, Inc.
Senior research executive in A.C. Nielsen, Customized Research Division.
Retail consultants in Market 21 and also assist retail marketing consultants with training for manufacturers and retailers.
Cofounder of the At Vantage Company and handle the management of the company.
Full-time research faculty of College of Management in Mahidol University.
