<EXPERTS
Associate Professor Dr. Pusanisa Thechatakerng
Professor Code:MADR2025K026
Biography
Associate Professor Dr. Pusanisa Thechatakerng
Elected:2025.05
Nationality:Thailand
Dr. Pusanisa Thechatakerng is an Assistant Professor of Marketing at Maejo University, Thailand, specializing in entrepreneurship, social enterprise, and agri-tourism marketing. With a Ph.D. from Universitat Autònoma de Barcelona, she has published extensively on SME development and sustainable business models in journals like Social Enterprise Journal. She leads MBA programs, supervises graduate research, and has served as visiting professor at Peking University and Lincoln University. An active conference speaker, her work focuses on Thai entrepreneurship and innovative distribution systems.
Recognized by
Education Background
Doctor of Philosophy in Entrepreneurship and Smal Business management, Universitat Autónoma de Barcelona
Master in Entrepreneurship and Small Business Management, Universitat Autónoma de Barcelona (Spain)
Certifícatein Entrepreneurship and Small Business Management Linnaeus University, Sweden
Master in Business administration (MBA- Marketing), Maejo University, Chiangmai, Thailand.
Bachelor of Arts in Business English, The University of the Thai Chamber of Commerce, Bangkok, Thailand
Research Field
Ms. Pusanisa Thechatakerng's primary research focuses on entrepreneurship and small business management, social enterprise development, agri-tourism marketing, and sustainable business models. Her work particularly examines SME innovation, distribution networks for agricultural products, and community-based entrepreneurship in Thailand. Additionally, she explores tourism marketing strategies and ethnic business growth.
Publication/Patent/Project
Inthakhan, Y., Thechatakerng, P. ., Srinaruewan, P. ., & Tulasombat, S. . (2022). Creating Competitive Advantage of SmalPrivate Tutorial Business in Lampang Province. University of the Thai Chamber of Commerce Journal Humanities and Social Sciences, 42(2). Retrieved from https://so06.tci thaijo.org/index.php/utccjournalhs/article/view/250322
Thechatakerng, P. (2019), Multi-Layer Distributions System of Agricultural Entrepreneurs in Hygienic Fruits & Vegetables: Current Situation in Chiangmai, Thailand, International Journal of Business and Economic Affairs (IJBEA), 4(4), 183-191 (2019). http://www.ijbea.com/papers/volume4-issue4/IJBEA 2019-44004.pdf
Chotebhiromkorn, C. & Thechatakerng, P. (2019), Alternative Marketing of Premium Cosmetic Counter Brand to Penetrate the Metrosexual Market in Muang District, Chiang Mai, International Journal of Business and Economic Affairs (IJBEA), on process.
Uppapong,K. &Thechatakerng, P. (2019). Social Media Customer Relationship Management Model Leading to the Creation of Financial Benefits, Chulalongkorn Business Review, 41(159). https://cbsreview.acc.chula.ac.th/ViewArticle.aspx?ArticleID=60
Photchanachan,S. & Thechatakerng, P. (2019), Human Capital and Personal Entrepreneurial CompetencyonaDetermination of Social Innovation, Journal of ManagementSciences Vol.36 No.2, P.140-169.
Sajasomboon, S.&Thechatakerng, P. (2016). Differentiation strategy of Thai Silk OTOP 5 Stars Entrepreneurs In Lumphun Province, the Far Eastern University Journal, 10(3).
Experience
2022 -present Committee of Phd.in Management program (MRU: Metharath university)
2017-2022 Chair of MBA Programme
2013-2017 Vice Chair of MBA Programme
2006-2012 Chair of MBA Programme
