How Creative Marketing Can Grab The Attention of Young People-Youth Talk-CATECP

Speaker

1. Shelamiel Pauline Ann M. SanchezRizal Technology University, The Philippines

2. Danilyn Angela D. NinalgaRizal Technology University, The Philippines

3. Benito Kiel H. PinedaRizal Technology University, The Philippines

4. Marlyn A. EstebanPolytechnic University Philippines, The Philippines

5. Alliah Mae V. NapolisPolytechnic University Philippines, The Philippines

6. Veronica Ashley R. BalboaPolytechnic University Philippines, The Philippines

7. Galih Rakasiwi KharimUniversitas Sebelas April, Indonesia

8. Muhammad Raffi IsmailUniversitas Sebelas April, Indonesia

9. Zachwa Fitria RahmaeniUniversitas Sebelas April, Indonesia

10. Aisiyah ArunUniversitas PGRI Adi Buana, Indonesia

General Introduction

The International Youth Talk brings together distinguished students across ASEAN and beyond to exchange insights on emerging issues. This edition highlights “How Creative Marketing Can Grab the Attention of Young People.” As digital culture continues to shape not only consumer behavior but also political views, social engagement, and awareness of climate change and environmental issues, this webinar invites participants to explore how creative marketing can drive meaningful connections and inspire action among younger generations.

Through keynote presentations, case studies, and interactive discussions, the session encourages cross-cultural learning and a deeper understanding of how brands, institutions, and movements can effectively engage Gen Z and millennials through storytelling, social media strategies, and purpose-driven campaigns that align with their values and vision for a sustainable future.

This Course is for

1. University students and young researchers interested in understanding how creative marketing strategies influence youth behavior, digital engagement, and cultural trends in today’s fast-changing media landscape.
2. Early-career professionals, marketers, and content creators seeking to explore innovative ways to connect with Gen Z and millennials through storytelling, branding, and digital communication.
3. Scholars, lecturers, and innovators focusing on marketing, media studies, communication, and cross-disciplinary approaches that integrate creativity, technology, and social awareness.
4. Global-minded participants eager to gain cross-cultural perspectives on how digital culture and creative marketing shape youth attitudes toward consumerism, politics, sustainability, and social causes worldwide.

Benefits of Learning

1. Gain insights into the latest trends and research on creative marketing strategies that effectively engage younger audiences in the digital era.
2. Understand how storytelling, social media, influencer culture, and digital campaigns shape youth perspectives on consumer behavior, politics, and social issues.
3. Connect theory with practice by exploring real-world examples of brands and organizations that successfully capture Gen Z and millennial attention through authentic and purpose-driven communication.
4. Enhance cross-cultural understanding through discussions between students and global-minded participants who represent the voice of youth, sharing perspectives on how creative marketing reflects their values and aspirations.
5. Expand academic networks by engaging with young people passionate about creative marketing, digital culture, and social impact, fostering collaboration and shared learning across disciplines and communities.

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