Market Innovation Challenges in Digital Transformation-Sharing Meeting-CATECP

Market Innovation Challenges in Digital Transformation

24th Oct 2025

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Academic Hours

1.50hours

Event Date

24 Oct 2025

Speaker

1. Dr. Pusanisa ThechatakerngShinawatra University

2. Dr. Wah Wah Than OoMonywa University of Economics

3. Mr. Muhammad Ananda FakhriUniversitas Sumatera Utara

4. Ms. Roostikasari NugraheniUniversitas Semen Internasional

General Introduction

The International Experts Sharing Meeting brings together distinguished experts and professionals from ASEAN and beyond to exchange insights on current trends and challenges in various fields. This edition highlights “Market Innovation Challenges in Digital Transformation.” As digital transformation continues to reshape industries, business models, and consumer behavior,

this session invites participants to explore how organizations can innovate effectively while adapting to rapid technological change and evolving market demands. Through keynote presentations, case studies, and interactive discussions, the meeting encourages cross-cultural learning and a deeper understanding of how businesses and institutions can drive innovation, enhance competitiveness, and create sustainable value in the digital era.

This Course is for

1. University students and young researchers interested in understanding how digital transformation drives innovation, reshapes market structures, and influences consumer behavior in the modern economy.
2. Early-career professionals, entrepreneurs, and marketers seeking to explore practical strategies for implementing market innovation and adapting to technological disruptions across industries.
3. Scholars, lecturers, and innovators focusing on business, management, marketing, digital strategy, and interdisciplinary studies that integrate technology, creativity, and sustainability.
4. Global-minded participants eager to gain cross-cultural perspectives on how digital transformation impacts business competitiveness, market trends, and the future of innovation in the global marketplace.

Learning Materials

1. Lecture PPT
2. Lecture Video

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Benefits of Learning

1. Gain insights into the latest trends, challenges, and opportunities in market innovation and digital transformation across various industries.
2. Understand how technological advancements, data-driven strategies, and customer-centric approaches reshape business models and market competitiveness.
3. Connect theory with practice through case studies and expert presentations highlighting real-world examples of successful digital transformation and innovation management.
4. Enhance cross-cultural understanding by engaging with experts and participants from diverse backgrounds, sharing perspectives on how different markets adapt to technological change.
5. Expand professional networks by connecting with international experts, researchers, and practitioners committed to advancing innovation and sustainable growth in the digital era.

TEL:+855 99 294 999

FAX:+855 99 294 999

E-MAIL:catecp@china-asean.cn

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