[Digital Media Art and Design] 1.New Media Operations for Tourism-Online Course-CATECP

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[Digital Media Art and Design] 1.New Media Operations for Tourism

Lesson Code: TCEN2026I041

Clicks：

LIKE

Academic Hours

6.20hours

Publish Date

Oct 2026

Lecturer

1. Lecturer YANG LiGuizhou Electronic Commerce Vocational College

2. Lecturer ZHU YueGuizhou Electronic Commerce Vocational College

3. Lecturer HU JingGuizhou Electronic Commerce Vocational College

4. Lecturer HUANG XingGuizhou Electronic Commerce Vocational College

5. Lecturer ZHANG TengGuizhou Electronic Commerce Vocational College

6. Lecturer LI QianGuizhou Electronic Commerce Vocational College

General Introduction

This course focuses on cultivating students’ competencies in tourism new media operations, serving as a core course for the Tourism Management major in higher vocational education. Guided by the needs of digital transformation in the cultural and tourism industry, the course integrates professional job requirements, curriculum content, skills competitions, and vocational certification, with a focus on the practical competencies

required for tourism new media operations. It incorporates cutting-edge technologies such as AIGC and covers platform operations, content creation, user management, data analysis, and compliant operations. The course aims to develop versatile professionals who can plan content, create engaging media, manage operations, and ensure compliance, thereby supporting the high-quality development of regional cultural and tourism industries.

This Course is for

1. Helping students master the core theories and practical skills of tourism new media operations, including new media matrix development, content creation, user operations, and live-streaming promotion on mainstream platforms.
2. Equipping students to use tools such as AIGC and data analytics to manage the entire operational process of cultural and tourism projects, while developing competencies in public opinion management, compliant operations, and industry innovation to qualify for new media operations positions in tourism enterprises and support the digital development of regional cultural and tourism industries.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Bank

Recognized By

Benefits of Learning

1. Understanding the requirements for professional ethics, online compliance, and cybersecurity, and adhering to professional standards for new media operations while maintaining the bottom line in cybersecurity and public opinion management.
2. Being able to proficiently perform the full range of tourism new media operations, independently completing platform matrix development, content creation, user operations, live-streaming promotion, and data review.
3. Understanding the cultural and tourism industry and possessing the ability to communicate regional culture and apply emerging technologies such as AIGC.
4. Being able to collaborate effectively in teams, communicate clearly, solve problems, and implement projects.
5. Understanding the importance of innovative thinking and a service-oriented mindset, and being able to adapt quickly to tourism new media operations positions and undertake digital operations tasks for cultural and tourism enterprises.

Courses Videos

1.1 Grasp the Concept and Characteristics of Tourism New Media.mp4play 1.2 Exploring the Value of New Media in the Tourism Industry.mp4play 1.3 New Media Job Responsibilities and Team Building.mp4play 2.1 Introduction to New Media Platform Characteristics and Comparative Advantages.mp4play 2.2 Concept and Classification of New Media Matrix.mp4play 3.1.1 Introduction to Tourism New Media User Operations.mp4play 3.2.1 Overview of User Personas.mp4play 3.2.2 Methods and Process for Building User Personas.mp4play 3.3.1 Building a Private Traffic Matrix & User Segmentation and Targeted Operations.mp4play 3.3.2 Content and Activity Activation & Data-Driven Optimization and Iteration.mp4play 3.3.3 Community Positioning and Setup & Content Strategy and User Activation.mp4play 3.3.4 User Operations and Conversion Loop & Data Review and Crisis Management.mp4play 4.1.1 Understanding Content Operations.mp4play 4.2.1 Understanding Travel Copywriting.mp4play 4.2.2 Writing Travel Copy.mp4play 4.2.3 Tourism Graphic Design.mp4play 4.3.1 Classification of Travel Short Videos.mp4play 4.3.2 Short Video Scriptwriting.mp4play 4.3.3 Short Video Shooting Techniques.mp4play 4.3.4 Short Video Platform Distribution Strategy.mp4play 4.4.1 Live Stream Planning and Pre-launch Promotion.mp4play 4.4.2 Equipment Setup and Scene Construction.mp4play 4.4.3 Live Streaming Execution and Interactive Management.mp4play

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