[Art and Design] 1.Digital Creative Product Design-Online Course-CATECP

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[Art and Design] 1.Digital Creative Product Design

Lesson Code: TCEN2026I043

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Academic Hours

3.40hours

Publish Date

Nov 2026

Lecturer

1. Lecturer CHEN YuanGuizhou Electronic Commerce Vocational College

2. Lecturer TIAN MinGuizhou Electronic Commerce Vocational College

3. Lecturer ZHANG XinyanGuizhou Electronic Commerce Vocational College

General Introduction

This course focuses on cultivating students’ core professional competencies in Digital Creative Product Design and related majors. As a practice-oriented course integrating industry and education, it serves as a key link in the transition from foundational design skills to professional workplace competencies. The course addresses the needs of roles such as visual designers, product

prototyping designers, interface designers, and digital interaction designers in the digital creative industries. By combining theoretical instruction with practical projects, it develops students’ core professional competencies in user needs analysis, end-to-end design, and the digital transformation of cultural elements, supporting the digital transformation of regional cultural industries.

This Course is for

1. Helping students develop the ability to design digital creative products throughout the entire product development process.
2. Equipping students with a systematic understanding of design methodologies and proficiency in mainstream digital tools such as JS.Design and MockingBot.
3. Enabling students to master the professional skills required for cultural and creative design, visual design, and interaction design, while developing an awareness of cultural heritage, cross-functional collaboration skills, and a forward-looking industry perspective.
4. Laying the necessary foundation for students to adapt to the transformation and upgrading of the digital creative industries.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Bank

Recognized By

Benefits of Learning

1. Being able to independently prepare user requirements analysis reports and accurately identify design opportunities.
2. Understanding how to use JS.Design, MockingBot, and Adobe XD to create high-fidelity interactive prototypes, and being able to apply AI tools to product development and design.
3. Being able to develop branded visual design solutions with a consistent style that adapts to multiple devices and platforms.
4. Understanding and applying qualitative research, quantitative research, and competitor analysis methods to conduct market research and user requirements analysis, and produce data-driven proposals.
5. Being able to develop and design digital interactive products themed around intangible cultural heritage and regional culture.
6. Understanding how to communicate design concepts and business value clearly through project presentations and defense sessions.

Courses Videos

1.1 Fundamentals of Digital Creative Product Design 1.mp4play 1.2 Fundamentals of Digital Creative Product Design 2.mp4play 1.3 Digital Creative Product Design Position Skills and Career Development.mp4play 1.4 Appreciation of Excellent Domestic Works 1.mp4play 1.5 Appreciation of Excellent Domestic Works 2.mp4play 1.6 Appreciation of Excellent International Works 1.mp4play 1.7 Appreciation of Excellent International Works 2.mp4play 2.1 User Research.mp4play 2.2 Competitor Analysis.mp4play 2.3 Market Positioning.mp4play 2.4 Requirement Screening.mp4play 2.5 Priority Ranking.mp4play 2.6 Compilation and Confirmation of Requirement Documents.mp4play 3.1 Product Positioning.mp4play 3.2 Goal Setting.mp4play 3.3 Function Planning.mp4play 3.4 Information Structure.mp4play 3.5 Business Models of Digital Products.mp4play 3.6 Digital Product Development Planning.mp4play

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