[Art and Design] 3.Digital Visual Design
#ICT# #IOT#

Lesson Code: TCEN2026I043

Clicks:
Academic Hours
3.20hours
Publish Date
Nov 2026

Lecturer

1. Lecturer YANG XiaoGuizhou Electronic Commerce Vocational College

2. Lecturer QIAN DanGuizhou Electronic Commerce Vocational College

3. Lecturer ZHANG XuanGuizhou Electronic Commerce Vocational College

4. Lecturer GUO ChaoGuizhou Electronic Commerce Vocational College

5. Lecturer PAN FengGuizhou Electronic Commerce Vocational College

6. Lecturer NIE SenGuizhou Electronic Commerce Vocational College

7. Lecturer YANG JingweiGuizhou Electronic Commerce Vocational College

8. Lecturer JIA JingxueGuizhou Electronic Commerce Vocational College

9. Lecturer CHEN DajuGuizhou Electronic Commerce Vocational College

10. Lecturer SHI ChanghongGuizhou Electronic Commerce Vocational College

General Introduction
This course focuses on cultivating students’ core professional competencies in Digital Media Technology. It serves the digital design content services and film and television production industries, with the development of core digital design skills as its main
focus. By incorporating real-world project cases from several well-known design companies in Guizhou, the course cultivates highly skilled professionals with strong cultural and aesthetic sensibilities, AI-assisted design skills, and project execution capabilities.

This Course is for
1. Helping students master the fundamental theories of digital visual design and digital representation skills.
2. Equipping students with the ability to independently complete the visual design and production of city images, brand VI systems, product packaging, and cultural and creative products.
3. Enabling students to develop competencies in project planning, teamwork, and design proposal presentation.
4. Laying the necessary foundation for students to meet the relevant occupational skill standards for the 1+X certificate in digital media interaction design and related fields.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Bank

Recognized By

Benefits of Learning

1. Understanding the fundamental principles of visual design, including composition, color composition, and layout design, and being able to apply formal aesthetic principles to creative visual arrangements.
2. Being able to proficiently use mainstream design software such as Photoshop and Illustrator, as well as AIGC tools, to create and present digital designs.
3. Understanding how to extract visual symbols from regional cultures and ethnic traditions, and being able to transform and innovatively apply these elements in modern design.
4. Understanding the basic workflows and professional ethics of the design industry, and being able to demonstrate craftsmanship, service awareness, and teamwork and communication skills to adapt to the pace of real-world enterprise projects.

Courses Videos
1.1.1 Task 1 Understanding Design Elements and Formal Aesthetic Principles – Visual Attributes and F.mp4play1.1.2 Task 1 Understanding Design Elements and Formal Aesthetic Principles – Application Logic and B.mp4play1.1.3 Task 2 Digital Extraction of Ethnic Cultural Symbols (e.g., Guizhou Miao Silver Ornaments, Don.mp4play1.1.4 Task 2 Digital Extraction of Ethnic Cultural Symbols (e.g., Guizhou Miao Silver Ornaments, Don.mp4play1.1.5 Task 3 Digital Color and Ethnic Color Planning (e.g., Karst Landform Hues and Ethnic Garment C.mp4play1.2.1 Task 1 Digital Photography and Thematic Image Collection of Ethnic Cultures (e.g., Intangible.mp4play1.2.2 Task 3 Image Compositing and Special Effects Processing (for Brand & Cultural and Creative Vis.mp4play1.2.3 Task 2 Graphic Creativity and Digital Landscape Design (Integrating Guizhou Cultural Scenarios.mp4play2.1.1 Task 1 Brand Analysis and Planning (e.g., Retro Sauce-Flavored Liquor Positioning of Chengxian.mp4play2.2.1 Task 2 Brand Logo and VI System Design (e.g., Retro-Style Logo and Application Specifications.mp4play2.3.1 Task 4 Visual Design and Production of Brand Packaging (Liquor Label Design Integrated with 80.mp4play3.1.1 Task 1 Regional Culture Research and Design Theme Positioning (e.g., Guizhou Batik and Miao Em.mp4play3.1.2 Task 1 Regional Culture Research and Design Theme Positioning (e.g., Guizhou Batik and Miao Em.mp4play3.1.3 Task 2 Cultural and Creative Product Modelling and Design (e.g., Desktop Ornaments, Stationery.mp4play3.1.4 Task 2 Cultural and Creative Product Modelling and Design (e.g., Desktop Ornaments, Stationery.mp4play3.1.5 Task 2 Cultural and Creative Product Modelling and Design (e.g., Desktop Ornaments, Stationery.mp4play3.1.6 Task 2 Cultural and Creative Product Modelling and Design (e.g., Desktop Ornaments, Stationery.mp4play3.1.7 Task 3 Serialized Expansion Design of Cultural and Creative Products (Multi-Category Developme.mp4play3.1.8 Task 3 Serialized Expansion Design of Cultural and Creative Products (Multi-Category Developme.mp4play3.2.1 Task 1 Fundamentals and Techniques of 3D Modelling – Basics and Skills of 3D Modelling.mp4play3.2.2 Task 1 Fundamentals and Techniques of 3D Modelling – 3D Model Construction Skills for Cultural.mp4play

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