[Tourism Management] 1.New Media Operations for Tourism-Online Course-CATECP

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[Tourism Management] 1.New Media Operations for Tourism

Lesson Code: TCEN2026I025

Clicks：

LIKE

Academic Hours

6.20hours

Publish Date

Sep 2026

Lecturer

1. Lecturer YANG LiGuizhou Electronic Commerce Vocational College

2. Lecturer ZHU YueGuizhou Electronic Commerce Vocational College

3. Lecturer HU JingGuizhou Electronic Commerce Vocational College

4. Lecturer HUANG XingGuizhou Electronic Commerce Vocational College

5. Lecturer ZHANG TengGuizhou Electronic Commerce Vocational College

6. Lecturer LI QianGuizhou Electronic Commerce Vocational College

General Introduction

This core course focuses on developing students’ ability in tourism new media operations in response to the digital transformation of the culture and tourism industry. Guided by the integration of job requirements, courses, skills competitions, and vocational certifications, the course emphasizes the practical competencies required for tourism new media operations positions. It incorporates cutting-edge technologies such as AIGC and covers

platform operations, content creation, user management, data analysis, and compliance management, aiming to cultivate versatile tourism new media professionals who can plan campaigns, create content, manage operations, and ensure compliance, thereby supporting the high-quality development of the regional culture and tourism industry.

This Course is for

1. Enabling trainees to master the core theories and practical skills of tourism new media operations and proficiently use major platforms to build multi-platform account matrices, create content, manage users, and conduct livestream marketing.
2. Equipping trainees to use tools such as AIGC and data analytics to manage the entire operational process of culture and tourism projects.
3. Helping trainees respond to online public opinion, ensure compliant operations, and develop innovative industry thinking, thereby preparing them for tourism new media operations positions and supporting the digital development of the regional culture and tourism industry.

Learning Materials

1. Corresponding PPT
2. Online Course Video
3. Simulation Question Bank

Recognized By

Benefits of Learning

1. Understanding the professional ethics and standards of new media operations, developing sound ideological and political literacy and awareness of online compliance, and adhering to cybersecurity and online public opinion management requirements.
2. Being able to independently carry out the full process of tourism new media operations, including multi-platform account matrix development, content creation, user operations, livestream marketing, and data performance review.
3. Being able to apply knowledge of the culture and tourism industry, communicate regional culture effectively, and use emerging technologies such as AIGC, while demonstrating teamwork, communication, problem-solving, project implementation, innovative thinking, and service awareness to adapt quickly to tourism new media operations positions and undertake digital operations work in culture and tourism enterprises.

Courses Videos

1.1 Grasp the Concept and Characteristics of Tourism New Media.mp4play 1.2 Exploring the Value of New Media in the Tourism Industry.mp4play 1.3 New Media Job Responsibilities and Team Building.mp4play 2.1 Introduction to New Media Platform Characteristics and Comparative Advantages.mp4play 2.2 Concept and Classification of New Media Matrix.mp4play 3.1.1 Introduction to Tourism New Media User Operations.mp4play 3.2.1 Overview of User Personas.mp4play 3.2.2 Methods and Process for Building User Personas.mp4play 3.3.1 Building a Private Traffic Matrix & User Segmentation and Targeted Operations.mp4play 3.3.2 Content and Activity Activation & Data-Driven Optimization and Iteration.mp4play 3.3.3 Community Positioning and Setup & Content Strategy and User Activation.mp4play 3.3.4 User Operations and Conversion Loop & Data Review and Crisis Management.mp4play 4.1.1 Understanding Content Operations.movplay 4.2.1 Understanding Travel Copywriting.mp4play 4.2.2 Writing Travel Copy.mp4play 4.2.3 Tourism Graphic Design.mp4play 4.3.1 Classification of Travel Short Videos.mp4play 4.3.2 Short Video Scriptwriting.mp4play 4.3.3 Short Video Shooting Techniques.mp4play 4.3.4 Short Video Platform Distribution Strategy.mp4play 4.4.1 Live Stream Planning and Pre-launch Promotion.mp4play 4.4.2 Equipment Setup and Scene Construction.mp4play 4.4.3 Live Streaming Execution and Interactive Management.mp4play

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