1.1 Overview of SME creation+ 1.2 Problems and trends in the development of small and medium-sized enterprises + 2.1 Contents of organizational structure design+ 2.2 Form of organizational structure design+ 2.3 Organizational change+ 3.1 Identification of entrepreneurial opportunities+ 3.2 Prepare business plan+ 3.3 Industry awareness+ 3.4 Newly opened small and medium-sized enterprises Industry selection + 3.5 Determination of the organizational form of newly opened small and medium-sized enterprises+ 3.6 VI design for newly opened small and medium-sized enterprises+ 3.7 Choice for new business start-ups+ 4.1 Human Resource Management Overview+ 4.2 The current situation and misunderstandings of human resource management in small an+ 4.3 Human resource management practice for small and medium-sized enterprises + 5.1 Overview of Marketing+ 5.2 Market segmentation, target market selection and market positioning + 5.3 Product, Brand Strategy and Packaging Strategy+ 5.4 Distribution and promotion strategies+ 6.1 Forecast and Development of New Market+ 6.2 4P marketing strategy+ 6.3 Customer relationship management+ 6.4 Marketing team cultivation+ 6.5 New market development strategy+ 7.1 Keep grain+ 7.2 Dispatching+ 7.3 Enterprise supply logistics management+ 7.4 Logistics cost control+ 8.1 Total quality management+ 8.2 Crisis management+ 8.3 General procedures for conclusion of contracts+ 9.1 Cognition of financial management+ 9.2 Forecast of capital demand+ 9.3 Accounts receivable management+ 9.4 Analysis of solvency+